Featuring the tagline “shop local, eat local, play local, live local,” the BuyLocalWC organization has launched its 2011-2012 campaign with a welcome-back note to new Wilmington College students.
The organization models itself after the BuyLocalCC campaign, launched in 2010 and designed to encourage public investment in locally-owned businesses in Clinton County and the surrounding area. The BuyLocalWC campaign, however, targets students.
As stated on its website, “This brand-new Buy Local Wilmington College site is exclusively dedicated to connecting you – the Wilmington College student – to the local community. Our goal is to provide you with up-to-date information, honest reviews, insider perspectives, student specials, upcoming event schedules, and more when it comes to things in and around the local community.”
The site is organized by activity type or interest, providing site visitors contact information, hours of operation, and description of services for hundreds of local businesses and organizations. Students are encouraged to use the site to find “anything and everything” local.
In addition to its website, the organization has also developed a Facebook fan page through which students can connect directly with local businesses and organizations following and featured on the page. Fans of the site have exclusive access to discounts, coupons, and special events announced via Facebook on a regular basis.