The start of this new 2013 fall semester marks a transition into something big for Wilmington College. The finalization of the new logo and tag-line was unveiled to the campus community during freshman orientation week. With the new year, Wilmington has been given a new brand- a new identity. Many of the incoming freshman embraced the new logo, proudly throwing it up in support of their new home and lifestyle. But it may seem that the remaining upperclassmen were left unaware of the reasons for this change.
There were many concerns that helped advocate for the new logo. Prior to the the new logo, there were several different brands being used to represent Wilmington College. There was the “flying w” the Wilmington seal, and the athletics department logo- all differentiating. “There was no unified brand that everyone could stand behind and speak to who we are” said Sigrid Solomon, Vice President for Student Affairs. The idea was that this new brand would give Wilmington College a rebirth- a modernized and authentic identity in which all students can hold at their hearts and exemplify here through their educational journeys of “hands on learning” and “hands on living”.
These aspirations set the bar for the board of faculty members that began to orchestrate new logo ideas. A Cincinnati-based company called, Landor helped create several new designs for the college to choose from. To take in a campus-wide consideration a committee of about 10 students to represent Wilmington’s student body gave their feedback which was studied when finalizing the new logo and tag-line. After looking at all three choices for the logo, all of the students were in agreement that our new logo was the best option. “You can see it and physically have it at all times” said Isaac Garrison, one of the ten from the student committee. Landor also helped create a logo initiation YouTube video which was released for the college’s opening year meeting.
The symbol represents more than just the letters “WC” and more than just a hand. Wilmington’s students are hands-on learners. Students experience learning inside the classroom but also outside in the real world, submersed in their fields of study with practical and lifelong skills. Students’ achievements are at the center of Wilmington’s community. The faculty and students know each other on a first name basis, creating personal relationships that encourage students to excel higher. This is the culture of Wilmington College.
So what does all of this mean for the campus? As students embark on the new academic year they have a new identity. “We are striving to be different. The new logo stands for moving forward” Timmy Wiederhold, junior WC soccer goalie commented. The logo is well underway into being integrated deeper into the campus community. Incoming freshman were seen throwing it up across their hearts during orientation week. This is one logo and one campus. In the face of tragedy- losing the beloved WC track star, Jenna Parlette, students came together. “We’re a family. We hold the logo up high because we hold each other up high” said Garrison. Apart from all of the new unveiling of the logo, such as the banner on the Simon Goodman Carillon hung up last week, it is obvious that college community is excited about the changes ahead for the campus. “I want the logo blown up on residence halls and more integrated in the dorms” enthused Mike Allbright, Assistant Dean of Students. This transition from old to new is a time of celebration for what Wilmington College is determined to stand by for each of it’s students.